AIRA: You are a first generation entrepreneurs. How did the journey begin?

Chandan and Om: Our journey began with a simple vision to build a business based on trust, quality and long-term relationships. We started with a simple idea and a lot of determination. In the beginning, everything was new for us. We had to learn the market, understand customers and build relationships from scratch. It wasn’t easy, but we believed that if we stayed honest and worked consistently, things would slowly fall into place. Looking back today, it has been a long journey, but every step taught us something valuable.
 

AIRA: As first generation entrepreneurs, what were the initial challenges you faced? How did you overcome them?

Chandan and Om: The biggest challenge was earning people’s trust. When you’re new in the market, customers don’t know you, suppliers are cautious, and banks also expect you to prove yourself. There were times when money was tight, and things didn’t go as planned. But instead of getting discouraged, we focused on doing the small things right ,keeping our commitments, delivering quality products and being transparent in our dealings. Slowly, people started believing in us and that’s what helped us grow.
 

AIRA: You are first friends and then partners. How easy or difficult it is to manage these two relationships in the context of business?

Chandan and Om: Being friends has actually worked in our favour. Since we have known each other for a long time, there’s a lot of trust and understanding between us. Of course, we don’t agree on everything all the time, but that’s normal. Whenever we have different opinions, we discuss them openly and think about what’s best for the business instead of trying to prove who’s right. At the end of the day, our friendship has always been stronger than any disagreement.
 

AIRA: How is the work divided between the two of you – are their specific areas each of you is responsible for or everybody does everything?

Chandan and Om: Over the years, we’ve naturally found our strengths. One of us spends more time with customers and business development, while the other looks after operations and finances. Even though our responsibilities are different, we stay involved in all the important decisions. We believe teamwork is the reason we’ve been able to grow steadily.
 

AIRA: You have grown the business steadily over the years. What is the secret?

Chandan and Om: There’s no secret formula, honestly. We have always believed in working sincerely and putting customers first. We never tried to grow overnight. Instead, we focused on building trust, maintaining quality and keeping our promises. When customers know they can depend on you, they keep coming back and that’s how a business grows naturally.
 

AIRA: Trading business is working capital intensive. Your business has long credit cycle. How do you manage?

Chandan and Om: Managing cash flow is definitely one of the toughest parts of this business. We always keep a close watch on our finances and plan ahead. We also make sure to build good relationships with both customers and suppliers because mutual trust makes a big difference. Over the years, experience has taught us how to manage these challenges without losing focus on growth.
 

AIRA: What is the next milestone Shivam is targeting? How are you preparing the organization for this?

Chandan and Om: We believe there’s always room to grow. Our next goal is to expand our reach, serve more customers and strengthen our presence in the market. At the same time, we’re investing in better systems, improving our processes and building a strong team so that the company is ready for the next phase of growth.
 

AIRA: Making the business attractive for the second generation is a challenge many SMEs grapple with. What’s your view?

Chandan and Om: Every generation thinks differently, and that’s a good thing. The younger generation brings fresh ideas and a better understanding of new technology. Instead of expecting them to work exactly the way we did, we should encourage them to bring their own perspective while keeping the company’s values intact. That’s how businesses stay relevant over time.
 

AIRA: What is the one policy change you would advocate to ensure a favourable environment for SMEs?

Chandan and Om: If we had to suggest one change, it would be making things simpler for small businesses. Whether it’s getting finance or dealing with regulations, the process should be quicker and less complicated. SMEs contribute a lot to the economy, and giving them a smoother business environment will help them grow faster.
 

AIRA: What would be your advice to other SME owners that are looking to scale the business?

Chandan and Om: Our advice would be simple – don’t look for shortcuts. Build your business on honesty, consistency and good relationships. There will be difficult times, but don’t lose patience. Keep learning, listen to your customers, and take care of your team. Growth doesn’t happen overnight, but if you stay committed, the results will come.